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MARKETING MIX OF THE SAMSUNG COMPANY
Samsung is a South Korean multinational organization, founded by Lee Byung Chull, in the year 1938. It entered the electronics market in the late 60s. Since nineties, Samsung features globalized it is electronics, largely mobile phones, that have become it is major income source. The Korean galaxy series is one of the manufacturer builders intended for Samsung and hence we will certainly discussing the marketing mix of Samsung Galaxy. Despite the competition from comparable companies, The samsung company is growing manifold globally. Samsung korea is a brand very common among the youth. Both, creative companies excellent support delivery offer a very individualized customer service. It presently includes a strong hang on the market owing to its trustworthy performance within the last decade. The reason why Samsung features shot up in brand value is the Korean galaxy series and Google android phones. The samsung company Galaxy is a series of Android os powered Smart phone designed, made and advertised by The samsung company Company. The Galaxy series are expensive Smartphone series that include other brands Galaxy Note Series, Galaxy Tab series and Phablets, which come with added efficiency of a stylus pen. Samsung has evolved a very effective marketing strategy for its Korean Galaxy series in order to remain competitive effectively in the market. PRODUCT
Samsung korea has a a comprehensive portfolio of products by Televisions to washing machines and laptops. However , in the present industry scenario, a significant part is usually dominated by the Smart phone and in that, the Samsung Galaxy series. Korean has designed a number of Smart Galaxy Series smart phones and tablets, which have been well received in the market. Actually it can be described as among the best quality manufacturers of tablets and high-end Touch screen phone. By the end of 2014, Samsung korea has sold over six hundred million cell phone devices and also remains the greatest manufacturer of Android motivated devices masking 36% in the market. To be on top The samsung company comes up with a new model almost every month or even much less. Samsung Galaxy S5, the newest offering helps you to optimize operate efficiency and security and ensures organization continuity. Samsung korea Galaxy Be aware 4 and Samsung Galaxy Note 12. 1 offer all the capacity one needs to complete business tasks while exhibiting specialist style. The samsung company Galaxy Note-PRO lets organization professionals view and take care of tasks without difficulty. PLACE
Place not only means location and distribution techniques but rather comes with the entire managing process until the product extends to the final client. Samsung products are available in the market through varied channels working on the concept of route marketing together with the segments- The samsung company retailers sell off products through chains of supermarket organizations clearly focusing on the demand and opportunities to expand their in-store share. Product sales and service dealers take part in corporate revenue and they may also open their own exclusive Korean showrooms. Modern retailers prefer to keep Samsung as an alternative owing to its name brand and top quality products. Samsung has a one of a kind distribution plan with a sole distributor in a city who have further suits all the retailers in the location. PROMOTION
For Samsung, the new merchandise launches and schemes maintain being current in the local multimedia. Newspapers plus the electronic media help in promoting fresh launches in informing the consumers about Samsung companies its goals. Samsung as being a global giant in electronic devices is conscious of the fact that Campaign is the best pillar in back of the advertising mix tactics. Samsung also offers a heavy website and it marketed definitely on every one of the major social websites platforms. Billboards and cards as well as hoardings are set up in key cities. Celebs are also asked for the launch of recent products. In addition , to help promote the global brand appeal often-famed celebs are made its brand ambassadors. It is usually Samsung's strategy to use practically 5% of revenue produced from revenue in...